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Armah Values

Authentic innovation is born from a powerful culture and meaningful values. When this combination is fused with local market knowledge, greatness begins to happen.

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Innovation

At Armah we are curious – we put innovation at the forefront of our offering. We continuously challenge ourselves to explore new ideas. And we accept failures as part of the process.

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Passion

We believe in and love what we do. It’s that simple. Our energy and drive are contagious, inspiring those around us. We meet all our challenges with creativity and optimism, pushing ourselves beyond our limits. Passion is a testimony of our engagement and dedication in what we are doing. With passion we seek the best and commit to it.

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Ambition

Our ambition is limitless, yet practical and achievable. We support our ambition through a commitment to education and personal and professional development.

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Family

At the heart of Armah is a family, and we treat colleagues, partners, and suppliers with respect. We trust in each other and acknowledge that everyone brings unique skills to the team. We are stronger together, we cannot succeed as individuals, and we rely on everyone equally.

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Fun

We work hard and play hard. We thrive on positive vibes and seek to work with those who can add positive energy to the team.

History

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1994

Founded BodyMasters

The first professional fitness center chain in KSA

1994: Founded BodyMasters
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2006

Exit from our first chain

After growing to 13 locations, Detailed planning begins for what would become the largest chain in KSA

2006: Exit from our first chain
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2007

Opening of Fitness Time

The first location for our second fitness chain concept

2007: Opening of Fitness Time
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2015

Sports Creativity Award

Winners of the Mohammed Bin Rashed Sports Creativity Award for our contributions to sport

2015 : Sports Creativity Award
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2016

Global industry

Recognized by industry body as leaders in the global industry Ranked in Top 20 fitness clubs globally

2016 : Global industry
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2017

Full-service female fitness center

Opened the first Fully-licensed full-service female fitness center in KSA

2017 : Full-service female fitness center
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2018

Planning the future

Led Leejam (Fitness Time) to a successful IPO Began planning the future

2018 : Planning the future
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2019

Launch of Armah

Launch of Armah Sports Company

2019 : launch of Armah
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2021

Opened the first branch

Opened the first branch with many others under construction.

2021 : Opened the first branch
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1994

Founded BodyMasters

2006

Exit from our first chain

2007

Opening of Fitness Time

2015

Sports Creativity Award

2016

Global industry

2017

Full-service female fitness center.

2018

Planning the future.

2019

Launch of Armah

2021

Opened the first branch

Leadership

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Co-Founder & CCO

Abdulmalik Al Hagbani

6 years of experience in banking and business development, and 8 years veteran of the fitness industry

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Co-Founder & CEO

Fahad Al Hagbani

22 years veteran of the fitness industry

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Senior Board Advisor

Nathan Clute

17 years of experience in business development, operations, and strategy

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Co-Founder & COO

Sulaiman Al Kadi

18 years veteran of the fitness industry

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Co-Founder & Chairman

Abdulmohsen Al Hagbani

25 years veteran of the fitness industry

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Operations Director

Mike Dowing

30+ years veteran of the fitness industry, having worked across geographies for some of the largest brands

Sustainability

At Armah Group we are committed to creating less of a carbon footprint on the environment. Paving the way for change, our eco-friendly fitness centres are created using BMS solutions, green building, and LEED certifications. Our high-end spaces are free from single-use plastics, we use recycled materials throughout, maintain a paperless environment and utilize environmentally friendly cleaning solutions.

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Partnering with Armah

Our knowledge of the local market is vast and impressive. We have a network of fruitful, long-standing relationships with both local and global entities.

We’re different because we truly care about you. Transparency and Armah go hand in hand and openness trickles down to everything we do. If you’re on bord with us, you’re part of the Armah family.